Being an author, means being a business owner. Lynn Zettler of LifeAction Coaching, Inc. shares business owner challenges:
“My biggest challenge came very quickly in learning what activities were worthwhile and which activities were not. When you are first starting out you feel like you need to do everything or you will miss an opportunity. However, very quickly you see that you could fill your whole day with networking meetings and not have any time left to actually do any paid work! One way to do that is to get very clear about defining your perfect client and mission critical activities. You have to make some choices and you need to learn to say no to a lot of things. It’s a real learning process.”
As a coach, any advice for someone wanting to start their own business? “First, get very clear on your customers and mission critical activities. If you are a new business owner who is still wearing all of the hats, don’t be afraid to get creative with your delegation or outsourcing. Would it really cost you that much to have a virtual assistant, bookkeeper or publicist who will free up time for you to focus more on sales? Many times we focus more on the cost than on the benefit, and in reality, the benefit brings exponentially more value.”
Link to read the rest http://goentrepreneurs.org/2011/09/lifeaction-coaching-inc/